As the #1 DLP projection brand worldwide, Optoma Technology, Inc.
is a leading manufacturer of award-winning display products, including interactive flat panels and direct view LED displays, as well as business and home entertainment projectors for consumers, businesses, education, professional audio/video and the retail market.
A passionate, customer-focused brand, Optoma products captivate, inspire, and connect people for exceptional experiences.
www.
optomausa.
com
A great opportunity to work on a collaborative team reporting into the Senior Marketing Manager and working within the talented Marketing Department, which includes designers and web developers.
ESSENTIAL DUTIES:
Channel Marketing for key retail partners.
Content Creation: Optoma Retail and e-commerce partner retail listings, maintenance, A+ content and images.
Amazon advertisement management and optimization for best ROI (ie.
Optimal RoAS, CPC, CTR, conversions ACoS).
Creation of the right content for ads as needed such as sponsored headers and banners.
Lead product launch process in U.
S.
, Canada and Latin Regions; partner with product management and sales for go-to-market strategy and deliverables monthly.
Manage customer activities, including e-blasts, flyers, and web site content, and deliver materials accordingly.
Evaluate metrics from customer marketing activities including digital and social.
Management of social media channels and adjusting of content as needed for social media posts plus tracking and reporting.
Knowledge of MailChimp; crafting emails and reporting on results plus adjusting to optimize.
Strong copy writing skills to deliver key marketing messages to customers and end users in materials and on websites.
Describe product benefits for products.
Weekly channel partner calls.
Setup of new SKUs for products launches.
Amazon Seller Central refurbished product set up and maintenance.
JOB QUALIFICATIONS:
1.
Recent experience working with key retailers/e-tailers such as Amazon, Best Buy, Electronic Express, Adorama, B&H, Beach Camera, Abt, Crutchfield, etc.
2.
Expertise in social media creation of assets, postings, and management of e-tail
listings, content creation and postings.
3.
Understanding of Amazon Seller Central and Amazon Vendor Central per creating listings, content, and editing plus optimizing listings.
4.
Knowledge of Amazon ad platform to create and launch new ads, tracking, and reports.
5.
Strong written and verbal communication and interpersonal skills.
6.
Ability to simultaneously manage several projects and produce quality materials within tight timeframes.
7.
Bachelor’s degree in Communication, Marketing and 1-2 years of experience or equivalent experience of 5+ years in lieu of a degree
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