Sr. Product Marketing Manager

Company Description At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.
At our core, Western Digital is a company of problem solvers.
People achieve extraordinary things given the right technology.
For decades, we’ve been doing just that.
Our technology helped people put a man on the moon.
We are a key partner to some of the largest and highest growth organizations in the world.
From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.
Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms.
And, that flash memory card that captures and preserves your most precious moments? That’s us, too.
We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike.
Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.
Today’s exceptional challenges require your unique skills.
It’s You & Western Digital.
Together, we’re the next BIG thing in data.
Job Description As a Senior Product Marketing Manager at Western Digital, a global leader in consumer electronics, you will be at the helm of marketing strategies for our innovative content creator product lines.
Your role will be crucial in shaping product positioning, driving market adoption, and leading go-to-market strategies to propel our products to a leading position in the market.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop and execute marketing plans for new consumer hardware products, ensuring alignment with the broader business goals.
Lead cross-functional teams to deliver high-impact product launches, from initial market research through execution and post-launch analysis.
Define and communicate the value propositions of products to the target market and craft compelling messaging across various marketing channels.
Analyze market trends, consumer insights, and competitive actions to guide strategy adjustments and optimize product performance.
Collaborate with Sales, R&D, and other departments to gather insights that influence product development and marketing strategies.
Manage marketing budgets and forecasts, ensuring resources are allocated to maximize ROI.
Provide mentorship and guidance to junior marketing staff and contribute to their professional growth.
Qualifications REQUIRED: Bachelor’s degree in Marketing, Business Administration, or related field.
Master’s degree preferred.
Minimum of 5 years of experience in product marketing within the consumer electronics industry.
Proven track record of developing and implementing effective marketing strategies that have measurably increased product visibility and sales.
SKILLS: Strong analytical skills to interpret complex data and turn it into actionable strategies.
Excellent leadership and communication skills, capable of motivating teams and partnering with other departments to achieve business goals.
Experience managing multiple product launches simultaneously and working in a fast-paced, international environment.
Deep understanding of the global consumer electronics market, including key demographics and consumer behavior.
Additional Information Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics.
We also prohibit harassment of any individual on any of the characteristics listed above.
Our non-discrimination policy applies to all aspects of employment.
We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.
Western Digital thrives on the power and potential of diversity.
As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within.
We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us.
We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.
Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process.
Please contact us at jobs.
accommodations@wdc.
com to advise us of your accommodation request.
In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Based on our experience, we anticipate that the application deadline will be 07/26/2024, although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline.
If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.
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