Director, Web Marketing

Do the best work of your career as a champion for small and mid-size businesses.
BILL is a leader in financial automation software for small and midsize businesses (SMBs).
As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive.
Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management.
With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster.
Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms.
BILL is a trusted partner of leading U.
S.
financial institutions, accounting firms, and accounting software providers.
We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations.
If you’re looking for a place that helps you do the best work of your career, look no further than BILL.
Make your impact within a rapidly growing Fintech Company As the Director of Web Marketing, you'll oversee the strategic direction and execution of our website, which serves as a crucial driver of new business for the company.
You'll be accountable for achieving monthly and quarterly pipeline goals by product and segment, leading a high-performing team to deliver exceptional results.
Your scope will encompass UX design, conversion rate optimization, and SEO initiatives, with a focus on driving measurable impact.
This role fits within the Growth team at BILL.
The BILL website supports and drives pipeline for multiple products and customer segments, and is a key driver of new business for the company.
They are ultimately accountable to monthly/quarterly pipeline goals by product and segment.
Key Responsibilities: Strategic Leadership: Set the overall strategy and roadmap for the website, aligning initiatives with business growth goals and ensuring a seamless user experience across all touchpoints.
Performance Optimization: Drive projects aimed at improving conversion rates and enhancing user journeys, leveraging data-driven insights to deliver measurable results.
Team Leadership: Lead and mentor a talented team of web marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
Cross-Functional Collaboration: Work closely with teams such as Product Marketing, Brand, and Growth to understand their goals and incorporate them into the website roadmap, ensuring alignment across all functions.
Platform Expertise: Own the end-to-end implementation and optimization of Webflow or similar web platforms, maximizing their potential to support our business objectives.
SEO Strategy: Lead a performance-oriented SEO team with aggressive growth goals, collaborating with developers to implement best practices and drive organic traffic.
Technology Integration: Utilize your experience with Marketo and Salesforce to integrate marketing automation and CRM systems, optimizing lead generation and tracking performance metrics.
We’d love to chat if you have: 12+ years of experience in B2B web/digital marketing, with a proven track record of driving measurable results.
Deep understanding of B2B user journeys and how the website supports them, coupled with experience in PLG and lead generation strategies.
Demonstrated ability to lead performance-oriented SEO teams and drive projects that improve conversion rates.
Experience collaborating with developers to enhance website experiences and working cross-functionally to incorporate diverse business goals into the website roadmap.
Proficiency in Webflow or similar web platforms, coupled with experience with Marketo and Salesforce.
If you're a strategic thinker with a passion for driving growth through innovative web marketing strategies, we'd love to hear from you.
Join us in shaping the future of our online presence and making a meaningful impact on our company's success.
The estimated salary range for this role is noted below for our San Jose based role.
Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above.
The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.
San Jose pay range $172,600—$216,300 USD Let’s talk about benefits 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP) HSA & FSA accounts Life Insurance, Long & Short-term disability coverage Employee Assistance Program (EAP) 11+ Observed holidays and wellness days and flexible time off Employee Stock Purchase Program with employee discounts Wellness & Fitness initiatives Employee recognition and referral programs And much more For positions that are in office we support a hybrid work environment with on-site and remote work days.
Check out our LinkedIn Life Page for each location and discover BILL.
We live our culture and values every day At BILL, we’re different by design—it's our culture.
Our CEO is a trusted entrepreneur who lives our cultural values: Humble, Authentic, Passionate, Accountable, and Fun.
People here love being their authentic selves, contributing unique experiences, sharing ideas, perspectives, and intellectual curiosity.
We celebrate our diversity as the heart and soul of how we work, grow, and succeed together.
Inspiring people with meaningful career experiences they love really does make the dream work and our successes just keep getting better.
There’s no limit to what we can build and where we can go from here.
We’d love you to join us.
BILL is proudly an Equal Opportunity Employer where everyone is welcome.
Our innovation and technology are inspired by an inclusive culture unlike any other.
Everyone brings a different personal story and perspective and this diverse mix of minds, backgrounds, and experiences is where our greatest ideas come from.
We welcome people of all races, ethnicities, ages, religions, abilities, genders, and sexual orientations to make us an even more vibrant company.
We want everyone to bring their authentic selves here, to share our values, shape our vision, drive innovation, and become part of a culture we celebrate every day.
Our promise to our candidates is to be transparent, diligent, and engaging while guiding individuals through each step of our hiring process.
At BILL we strive to achieve an inclusive and positive candidate experience that aligns with our core values and focuses on diversity.
If you require a reasonable accommodation for your application, interviews, or another aspect of the hiring process, please contact interviewaccommodations@hq.
bill.
com.
BILL Culture: Humble - We check our egos at the door.
We are curious.
We listen, accept feedback.
Authentic - We earn and show trust by being real—embracing our authentic selves.
Passionate - We care deeply about each other and our customers.
Accountable - We are duty-bound to each other, our customers, and society.
Fun - We wrap it all together by building connections and enjoying time spent together.